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Product Manager

Date:  Mar 5, 2023

Wuxi, CN

  1. Key Job Purpose:


Brief description of the key purpose of this job & core tasks.


This job realizes a successful product portfolio in the field of IJ inks for the PCB industry and in the field of printed electronics. Based on Agfa’s core competences and on a detailed market/business analysis, (new) products are defined, (field)-tested and launched. Area of focus is Asia. Close interaction with general product manager, application, sales, R&D and production are necessary.


  1. Principal Accountabilities:


Major areas of responsibility of job duties in order of importance, beginning with the most important.


Agfa Digital Print & Chemicals(DPC) is a market leader in photo-tooling films for the printed circuit board (PCB) industry. As the PCB industry is switching from an analogue film to a digital imaging workflow such as Laser direct imaging (LDI), projection imaging (PI) and inkjet printing. Agfa DPC has introduced the Dipamat series inks which offer customer complete inkjet solution for etching, solder-mask as well as legend. 

The ORGACON product line (film, inks, and formulations) is based on the organic conducting polymer PEDOT/PSS. Large growth potential is expected for the direct printing of transparent electrodes in the automotive, display and electronics industry. In addition, AGFA’s nano-silver, a new developed product in the ORGACON family, is wildly testing in the print electronics industry.

  • The product manager (PM) shall not only have in-depth understanding about related product, but insight for the target market. Therefore, the PM could achieve the first-phase of the business development and transfer the potential opportunity into real sales.
  • The PM analyzes (technical and market-wise) the above described markets and drafts the product business plan.  The PM is responsible for identifying and centralizing of regional market information and trends, requirements for local infrastructure, monitoring competition, and quality surveys.
  • The PM supports the product life-cycle management (product definition as input for R&D, product introduction, field testing and launch) and is member of the PLT meetings.
  • The PM identifies and supports strategic partnerships with printer producers, key customers, distributors, and other relevant stakeholders.
  • The PM supports the sales with efforts in product benchmarking, positioning, registration, and technical & commercial promotions (tradeshows, symposiums, online media), etc.
  • The PM acts as a bi-directional interface between the local organizations/ partners/ customers and the Agfa DPC HQ organization (R&D, Sales, Application, production, and logistics).
  • The PM dot line report to business unit manager in HQ


  1. Dimension:范围

Number of Employees Supervised






  1. Key relationships:主要关系

Nature of internal and external contacts that are required for the job.

External Contacts:外部联系

partners (printers, solution developers) and customers

Internal Contacts:内部联系

product management, R&D and application in HQ, sales in HQ and local AWIC organization


  1. Job Requirements:


The sum total of skill/education and personal qualities needed for acceptable job performance (e.g. degree required, vocational training, specialized training, field experience, etc.)

Academic / Professional



  • 本科以上 bachelor or above degree

Working Experience:


  • 5年相关工作经验 more than 5 years related experience

Language Ability:


  • 具备较好的英语读写能力 good English skills

Other Skill & Knowledge:


  • 良好的沟通协调能力,数据分析和问题解决能力 good communication and coordination skills, data analysis and problem solving skills

Personal Qualities:


  • 正直、当责等 integrity & accountability

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