Strategic Marketing Analyst

Agfa Radiology Solutions is seeking a Strategic Marketing Analyst to support both commercial and senior leadership strategy development and execution.  This candidate will have a minimum of +3 years of marketing analytics experience or equivalent.  This candidate must have a proven ability to develop, analyze, and report on internal and external market dynamics while working closely with senior leadership on initiatives.  This candidate must have the ability to work cross-functionally with multiple departments and teams.

This position is based out of Greenville, SC

Key responsibilities include:

• Data based market and opportunity segmentation and sizing
• Growth analytics including market, customer, product and service, sales, and competitive trends
• Target marketing analysis to support marketing strategies, programs, and territory planning
• Market research including win/loss and customer experience surveys, and installed base analysis
• GPO program and initiative development and monitoring
• Marketing program and activity performance measurement and tracking
• CRM reporting and CRM data maintenance and quality control
• Marketing automation database design, initiative optimization, and oversight
• Inside Sales program tracking and data monitoring
• Sales program evaluation and reporting to minimize costs and improve customer satisfaction
• New technology implementation to support Field Sales and Service teams
• Business performance tracking, including monthly sales reporting
• Internal and external financial trends and analysis
• Senior leadership initiative communication support

Requirements:

• BA/BS required, Master’s/MBA preferred. Ideally coursework in areas of Finance and Marketing
• 3+ years of related experience with time spent in Finance and Marketing, ideally in the healthcare domain (medical device, pharma, healthcare)
• Field experience is a plus
• Experience conducting assessments of sophisticated markets and managing large data sets
• Excellent communication skills (verbal and written), to create compelling presentations and to effectively communicate recommendations
• Project management skills and the ability to take ownership of tasks, projects, and programs
• Solid follow through and the ability to multi-task and work autonomously
• Microsoft Office proficient.  Strong Microsoft Excel skills required
• Operationally minded and detail oriented
• Ability to quickly learn new systems
• Proven ability to develop and provide meaningful analytics
• Ability to collaborate and work with others in a dynamic, matrix environment
• Professional demeanor
• Position typically requires less than 10% travel, and may require international travel

We offer a rewarding career in a field that impacts lives, the opportunity to work with a talented and  committed team of individuals, training and career development programs, and a competitive compensation and benefits package. If you want to be part of this experience, we'll take you there!

Agfa HealthCare Corporation is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.

If you are an individual with a disability and would like to request a reasonable accommodation as part of the employment application process, please contact agfahealthcarehrna@agfa.com