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Strategic Marketing Analyst

Date: Jan 7, 2021

Location: Greenville, SC, US, 29601

Company: Agfa-Gevaert NV

Agfa Radiology Solutions is seeking a Strategic Marketing Analyst to support both commercial and senior leadership strategy development and execution.  This candidate will have a minimum of +3 years of marketing analytics experience or equivalent.  This candidate must have a proven ability to develop, analyze, and report on internal and external market dynamics while working closely with senior leadership on initiatives.  This candidate must have the ability to work cross-functionally with multiple departments and teams.


This position is based out of Greenville, SC


Key responsibilities include:

  • Data based market and opportunity segmentation and sizing
  • Growth analytics including market, customer, product and service, sales, and competitive trends
  • Target marketing analysis to support marketing strategies, programs, and territory planning
  • Market research including win/loss and customer experience surveys, and installed base analysis
  • GPO program and initiative development and monitoring
  • Marketing program and activity performance measurement and tracking
  • CRM reporting and CRM data maintenance and quality control
  • Marketing automation database design, initiative optimization, and oversight
  • Inside Sales program tracking and data monitoring
  • Sales program evaluation and reporting to minimize costs and improve customer satisfaction
  • New technology implementation to support Field Sales and Service teams
  • Business performance tracking, including monthly sales reporting
  • Internal and external financial trends and analysis
  • Senior leadership initiative communication support



  • BA/BS required, Master’s/MBA preferred. Ideally coursework in areas of Finance and Marketing
  • 3+ years of related experience with time spent in Finance and Marketing, ideally in the healthcare domain (medical device, pharma, healthcare)
  • Field experience is a plus
  • Experience conducting assessments of sophisticated markets and managing large data sets
  • Excellent communication skills (verbal and written), to create compelling presentations and to effectively communicate recommendations
  • Project management skills and the ability to take ownership of tasks, projects, and programs
  • Solid follow through and the ability to multi-task and work autonomously
  • Microsoft Office proficient.  Strong Microsoft Excel skills required
  • Operationally minded and detail oriented
  • Ability to quickly learn new systems
  • Proven ability to develop and provide meaningful analytics
  • Ability to collaborate and work with others in a dynamic, matrix environment
  • Professional demeanor
  • Position typically requires less than 10% travel, and may require international travel

We offer a rewarding career in a field that impacts lives, the opportunity to work with a talented and  committed team of individuals, training and career development programs, and a competitive compensation and benefits package. If you want to be part of this experience, we'll take you there!


Agfa HealthCare Corporation is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.


If you are an individual with a disability and would like to request a reasonable accommodation as part of the employment application process, please contact agfahealthcarehrna@agfa.com

Nearest Major Market: Greenville
Nearest Secondary Market: South Carolina

Job Segment: Marketing MBA, Medical, Radiology, Marketing, Healthcare, Research