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Marcom Program Leader

Date: May 28, 2021

Location: Elmwood Park, NJ, US, 07407

Company: AGFA

We are looking for a Marcom Program Leader at Agfa Radiology Solutions. This is a key role that creates, drives, and supports demand generation and thought leadership activities for both growth programs and new product launches. 

 

The person in this position proactively collaborates with Agfa colleagues, vendors, and customers to bring our message to life with new and energizing ideas, tools, and campaigns that are exquisitely executed.

 

The position is responsible for driving the development of marketing collateral/newsletter/press releases, social media programs, and marketing campaigns.  Project management of many online and offline marcom programs using marcom best practices is also part of this role.

 

The Marcom Program Leader at Agfa Radiology Solutions will be responsible for the development and execution of the annual marcom plan and budget focused on demand generation and thought leadership to support both growth programs and new product launches. 

 

Deliverables include:

  • Annual detailed marcom plan and budget (including tradeshows, tradeshow speaker opportunities and deadlines, publication ad placement opportunities and deadlines, HQ and regional campaign execution, and marketing programs)
  • Regional execution of headquarters branding and new product launch campaigns
  • Tradeshow plans, budgets, execution and follow-up
  • Evaluating/on-boarding/managing agency interfaces including joint project plans, budgets, and meetings
  • Coordinating and producing internal events such as biweekly commercial team calls and annual business-wide meetings
  • Lead management, quality, tracking, and reporting
  • Digital marketing plans and digital analytics (included development and execution of the annual social media content calendar for the region)
  • Conducting and reporting on internal and external event and program surveys
  • Collateral creation as needed
  • Internal and external communication
  • Ability to travel, 10-25% per month.  May include international travel.

 

Education:

  • BA or BS
  • 5+ years of Marketing Communications experience in a B2B environment
  • Healthcare industry experience a plus
  • Current in digital marketing trends

 

Experience:

  • 5+ years of Marketing Communications experience in a B2B environment
  • Proven and consistent quality writing and communication abilities are required, along with good basic deadline-driven project management skills and familiarity with social media and digital marketing
  • Familiarity with healthcare is a plus

 

Specific Skills:

  • Working knowledge of Marketing applications
  • Software including:  CRM, marketing automation, content management, and email marketing software
  • Project management technology
  • Event marketing solutions
  • Video conferencing solutions
  • Banner display/ad service
  • Visual editing and design tools
  • Analytics and data visualization solutions

 

Curious about this opportunity? We also know that a job contains more than just bullets! Apply! We love to tell you more about our company, the content of the function, responsibilities and possibilities. Just apply! Talk Soon.

 

 

We offer a rewarding career in a field that impacts lives, the opportunity to work with a talented and committed team of individuals, training and career development programs, and a competitive compensation and benefits package. If you want to be part of this experience, we’ll take you there!

 

Learn more about Agfa Offset & Inkjet Solutions and follow us on LinkedIn.

 

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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If you are an individual with a disability and would like to request a reasonable accommodation as part of the employment application process, Please contact accessagfajobs@agfa.com


Nearest Major Market: New Jersey

Job Segment: Radiology, Social Media, Marketing Communications, Communications, Compliance, Healthcare, Marketing, Legal