Share this Job

Inside Sales Representative - Business Development

Date:  Apr 3, 2021

Mississauga, ON, CA, L5R 3V8

Agfa Graphics is a leading supplier to the printing industry. All over the world, we supply sign & display companies with a range of highly productive and versatile wide-format inkjet printers and dedicated inks, in addition to workflow automation software. We also serve various industries by deploying our state-of-the-art inkjet inks in printing solutions that are integrated into existing manufacturing processes.

Commercial, newspaper and packaging printers count on us for the most extensive range of prepress solutions, including hardware, software and consumables. These include a.o. user-friendly chemistry-free printing technology which saves costs and the environment, as well as mobile publishing software for newspapers and magazines.


The Inside Sale Rep - Business Development is responsible for prospecting, qualifying and generating new sales leads to support our field based Digital Solutions Specialists. This individual will be a highly motivated, self- starter able to identify and develop new business prospects from multiple sources including inbound marketing leads, prospect lists, discovery, and individual research across various segments in the graphic communications industry including sign & display, commercial print, packaging etc. The Business Development Specialist will have a dynamic personality with highly developed communications skills with a drive to reach the specific goals and expectations for the company.   

This position can be based anywhere within the North America.



The Business Development Specialist is responsible for initiating contact with potential and current clients to generate and qualify leads, promote the company’s products and services. This individual will be a highly motivated, self-starter able to identify and develop new business prospects from multiple sources including cold calling, email blasts, inbound marketing leads, working prospect lists, discovery and individual research (LinkedIn, etc). This individual must have a dynamic personality with a drive to reach decision makers and who takes pride in their prospecting and lead-generation sales activities.   As part of the Business Development role, the individual will be an active participant in the development of new data and cleansing of existing CRM data to assist with the prospecting efforts.


Primary responsibilities include:

  • Work closely with the Sales and Business Development teams and be responsible for proactive outbound prospecting and lead activity management owning the lead from inception through qualification and nurturing before passing it onto the applicable Digital Solution Sales Manager.
  • Prospect and create leads to identify appropriate clients within the target market
  • Follow prepared sales script to provide accurate information about the company and product value proposition, features and benefits. Asking relevant leading, probing questions to identify and understand customer’s needs and pain points
  • Follow up on leads and conduct research to identify potential prospects
  • Conduct a needs analysis and determine prospects pain points
  • Appointment generation for Sales team
  • Assist with CRM database management. Record all customer, contact and asset information and activities in CRM including detailed records of outgoing and ingoing calls as well as follow up information and outcomes
  • Seek and analyze competitor marketing and sales materials
  • Assist with strategy, creation and implementation of current/future marketing campaigns
  • Assist in the distribution and/or delivery of marketing materials
  • Perform analysis of marketing and sales data
  • Provide support to social media efforts
  • Meet or exceed projected Business development goals



  • Associates degree or equivalent experience



  • Two or more years telemarketing/phone sales experience – ideally in a prospecting/lead generation role with proven track record
  • Experience using CRM/sales software
  • Solid knowledge of graphics communications industry, preferably in the area of wide format inkjet


Specific skills:

  • Solid knowledge of graphic communications industry and wide format inkjet products
  • Ability to promote a product or service using persuasive language and techniques
  • Strong consultative selling skills and proven capability to advance leads to next step in the sales process
  • Working knowledge of relevant computer programs (e.g. CRM software) and telephone systems
  • Fluency in English is essential, bilingual is preferred
  • Skilled in negotiation and dealing with complaints. Patient and able to handle customer rejection
  • Able to accept constructive criticism and continually improve sales techniques
  • Requires flexibility, creativity, project and time management skills, business savvy and excellent verbal and written communications and interpersonal skills
  • Ability to multi-task and prioritize in a fast-paced and dynamic work environment
  • A self-motivated, persistent individual with attention to detail and focus on quality of results
  • Able to flourish in a team-oriented environment.




Agfa Graphics is committed to workplace diversity and provides accommodations, whenever possible, to applicants with disabilities throughout our hiring process. If you require an accommodation, please contact the Human Resources Department.

Job Segment: Business Development, Publishing Sales, Developer, Social Media, Sales, Technology, Marketing